Your business is getting a lot of customers, that’s great to hear! But are you properly tracking the right customer data, if any at all? Gathering the right customer data can help you make the right decisions to improve your business. But what customer data should you collect for

You may have a high number of visitors coming to your website, but you notice that you have a high bounce rate as well, or your conversion rate is really low compared to your visitors. Your marketing plan may be perfect, but if your customers aren’t staying on your

Say you just launched your business. Your software or website is gaining traction and you're getting visitors and users. From your perspective, everything looks perfect! But you notice that your sales aren’t increasing or you have a low conversion rate. What can you do to fix this? Should you

Adding a live chat to your Ghost website can be done in 3 simple steps: But adding a live chat to your Ghost website can be done in 3 simple steps: 1. Create a new team on Moment 2. Create a Free Moment Account and Verify Your Email 3. Copy

Customer support can be a key part of your business’s success. If customers are having problems with your product or service, these need to be resolved as soon as possible. Not all customers will be happy with your company, having a customer support team can help reduce customer churn

CRM vs CLM 2 very similar acronyms, they’re related to each other, but in terms of functionality and definition, are quite different. Many businesses will categorize Customer relationship management (CRM) and Customer Lifecycle Management (CLM) together but they are not the same. First, we’ll define what is a

Now that you have your Wix website set up, all that’s missing is a live chat! While there are many live chat options available for Wix websites, you can get quickly get started by choosing a great live chat tool. While there are many options available, we think you’

Using a CRM tool is a great way to manage your customers. A great CRM tool will allow you to track how your customers are interacting with your business and can even find opportunities for areas of improvement. Customer experience plays an important role in the continued success of your

There are many elements to building a brand. They are brand loyalty, brand awareness and brand reputation. Brand reputation plays a key role in your company’s growth. As it can influence new buyers to make purchases from your brand. Has anyone made a recommendation of a company you’ve

CRM vs CMS, These 2 acronyms are very similar in letters but both serve different purposes for your business. However, they are both needed to help your business grow! Choosing which CRM and CMS tool to go with can be an intimidating process. Both of these tools will be an

Knowing who your customers are can drastically help your business. if you can think like them, you can increase your sales. This is where customer knowledge comes in handy. But what is customer knowledge? how can you as a business owner or marketer get it? We'll answer those questions and

Your customer base can be a key indicator of how well your business is performing. The customer base is sometimes confused with the target market. As both are similar in terms of which group your marketing towards, they are different because one group has purchased from you. Some businesses don’

Do you know if your customers are happy? Are they happy with your product or service? Do you even know how to tell or measure if your customers are happy? 96% of unhappy customers don’t complain, and 91% of those will leave and never come back. You may never

Do you have customers or do you have clients? As both help your business grow, what are the differences between the two? Many business owners will sometimes struggle to define their target market and understanding if they have clients or customers. Are your customers your clients or are your clients

Understanding what consumer behaviour is can help you create a sales and marketing plan that will appeal to your target market. Have you ever looked at a product or advertisement and it made you act or feel a certain way? Or looked at the price and depending on your budget,

Finding your target audience is important. You’ll be able to market your product or service to the right customers! Understanding who they are, what they do, and how they think will allow you to efficiently and effectively tailor your marketing towards them. Finding your target market can help grow

As your business grows, you should make a constant effort to make changes to your business, marketing and operation plan. One plan may work for this year, but not next year. A great way to make these changes is to listen to what your customers have to say. In this

Increasing the customer trust of your company will help your brand grow its sales and awareness. If a customer doesn’t trust your company, why would they give you money? Building that trust between your company and your customers can take some time. But once it’s there, this can

If you aren’t doing A/B testing for your digital marketing tactics, you can be missing out on conversions and sales! But if you’re new to digital marketing and don't understand the importance of A/B testing, we’re here to help. This beginner guide will show you

A company’s email list is a valuable asset to the company. Since users have to opt-in and agree to receive these emails, they’re interested in your product or service. If you don’t have an email campaign, you should start one. Both small and big businesses benefit from

There are many ways to increase the user experience and conversion rate on your Weebly website. One tactic you can do is add a live chat to your website! 44% of online consumers say that having questions answered by a live person while purchasing something in one of the most

While it's still Christmas and the holiday season, one big day for retail business is boxing day. What is boxing day? Boxing day is a holiday that is celebrated after Christmas. Some European countries celebrate this day as a second Christmas. This day is a great deal for both shoppers

Your website conversion rate is a good indicator of how well your business is performing. Your website might get a lot of visitors, but people may not be buying or converting. If customers aren’t buying, you’re not making any profit. Your conversion rate is a great indicator of

Many businesses don’t think really about their user interaction, but understanding what it is and how it affects your business can help influence the growth of your company! How your company interacts with your target market can help you gain a competitive advantage over your competitors and even help